About.

The name's Don Dennis.

And my words mean business.

I'm a Singapore-born, London-living, philosophy-spouting, strategic-thinking, long-suffering Arsenal-supporting, conceptual copywriter with a penchant for long sentences. Fortunately, I do short ones too.

With over 10+ years' experience working for integrated and digital agencies in London, I've produced effective and innovative work for airlines, armies, beers, businesses, cereals, charities, destinations, fashion brands, furniture giants, government ministries, kindergartens, retail malls, sport broadcasters, universities, utility providers, websites and yes, even zoos.

What I bring to your team...

Aside from my ethnic background (hello diversity!)👋, and way with words, I've got qualities, yo. 👊

Ideas

I like to look at data, trends, audience and product truths to come up with solutions that help brands to connect and engage more people.

Experience

Whatever the brief, client, or medium, there's not much I haven't done; so feel free to throw me in the deep end. I'll build you a raft of solid ideas bound together by persuasive copy.

Enthusiasm

Despite the thinning hairline and bags under my eyes, I'm still hungry and ambitious to create effective, attention-grabbing, behaviour-changing creative.

Resilience

Insane deadlines? Last-minute client requests? Re-briefs? A new biz pitch? Count on me to find solutions with minimal complaints. (You can thank my stint in the military and flipping pizza @ Papa Johns for that.)

Collaboration

I work well with others — from client services, strategists, fellow creatives, designers, producers, even clients — to get the job done, whether I'm part of a creative team or on my own.