ROLE: CREATIVE TEAM/COPYWRITER AGENCY: ZONE
ROLE: CREATIVE TEAM/COPYWRITER AGENCY: ZONE
ROLE: CREATIVE TEAM/COPYWRITER AGENCY: ZONE
ROLE: CREATIVE TEAM/COPYWRITER AGENCY: ZONE
It's customary to thank friends and loved ones at Christmas;
for the gifts, well-wishes, food, company, etc.
But how could we turn this insight into a heart-warming, shareable idea for Tesco?
Enter the #BigThankYou: 18 cheeky, shareable YouTube carols that Tesco's fans and followers could use to show their appreciation for all the weird and wonderful festive things their nearest and dearest have done.
It's customary to thank friends and loved ones at Christmas;
for the gifts, well-wishes, food, company, etc.
But how could we turn this insight into a heart-warming, shareable idea for Tesco?
Enter the #BigThankYou: 18 cheeky, shareable YouTube carols that Tesco's fans and followers could use to show their appreciation for all the weird and wonderful festive things their nearest and dearest have done.
It's customary to thank friends and loved ones at Christmas;
for the gifts, well-wishes, food, company, etc.
But how could we turn this insight into a heart-warming, shareable idea for Tesco?
Enter the #BigThankYou: 18 cheeky, shareable YouTube carols that Tesco's fans and followers could use to show their appreciation for all the weird and wonderful festive things their nearest and dearest have done.
It's customary to thank friends and loved ones at Christmas; for the gifts, well-wishes, food, company, etc. But how could we turn this insight into a heart-warming, shareable idea for Tesco?
Enter the #BigThankYou: 18 cheeky, shareable YouTube carols that Tesco's fans and followers could use to show their appreciation for all the weird and wonderful festive things their nearest and dearest have done.
We launched the campaign on Xmas day across Tesco's most popular social channels (YT, FB, TW),
and also activated Tesco's huge database of Clubcard users to get sharing.
We launched the campaign on Xmas day across Tesco's most popular social channels (YT, FB, TW), and also activated Tesco's huge database of Clubcard users to get sharing.
We launched the campaign on Xmas day across Tesco's most popular social channels (YT, FB, TW), and also activated Tesco's huge database of Clubcard users to get sharing.
We launched the campaign on Xmas day across Tesco's most popular social channels (YT, FB, TW), and also activated Tesco's huge database of Clubcard users to get sharing.
And sharing they did...
The videos received some of the highest viewing figures for Tesco on YouTube,
with a total of 600,000+ organic views and over 12 million impressions.
Not too shabby for a campaign that ran for 7 days with ZERO media spend.
And sharing they did...
The videos received some of the highest viewing figures for Tesco on YouTube,
with a total of 600,000+ organic views and over 12 million impressions.
Not too shabby for a campaign that ran for 7 days with ZERO media spend.
And sharing they did...
The videos received some of the highest viewing figures for Tesco on YouTube, with a total of 600,000+ organic views and over 12 million impressions.
Not too shabby for a campaign that ran for 7 days with ZERO media spend.
And sharing they did...
The videos received some of the highest viewing figures for Tesco on YouTube, with a total of 600,000+ organic views and over 12 million impressions. Not too shabby for a campaign that ran for 7 days with ZERO media spend.