Honor aimed to launch their new budget smartphone, the Holly, in key European markets and boost interest in pre-orders. Despite a limited marketing budget, we devised a clever plan: the more people who registered, the cheaper the phone became.

Enter the #PriceHacker. 

Honor aimed to launch their new budget smartphone, the Holly, in key European markets and boost interest in pre-orders. Despite a limited marketing budget, we devised a clever plan: the more people who registered, the cheaper the phone became.

Enter the #PriceHacker. 

Honor aimed to launch their new budget smartphone, the Holly, in key European markets and boost interest in pre-orders. Despite a limited marketing budget, we devised a clever plan: the more people who registered, the cheaper the phone became.

Enter the #PriceHacker.

Honor aimed to launch their new budget smartphone, the Holly, in key European markets and boost interest in pre-orders. Despite a limited marketing budget, we devised a clever plan: the more people who registered, the cheaper the phone became.

Enter the #PriceHacker.

Honor aimed to launch their new budget smartphone, the Holly, in key European markets and boost interest in pre-orders. Despite a limited marketing budget, we devised a clever plan: the more people who registered, the cheaper the phone became.

Enter the #PriceHacker.

In just 20 days...

Thousands of people from all across Europe got involved.

In just 20 days...

Thousands of people from all across Europe got involved.

In just 20 days...

Thousands of people from all across Europe got involved.

In just 20 days...

Thousands of people from all across Europe got involved.

In just 20 days...

Thousands of people from all across Europe got involved.

The campaign got picked up by the likes of TechRadar, FoneArena, Stuff.tv, Pocket-lint, to name a few, helping us to spread the word even more.

The campaign got picked up by the likes of TechRadar, FoneArena, Stuff.tv, Pocket-lint, to name a few, helping us to spread the word even more.

The campaign got picked up by the likes of TechRadar, FoneArena, Stuff.tv, Pocket-lint, to name a few, helping us to spread the word even more.

The campaign got picked up by the likes of TechRadar,
FoneArena, Stuff.tv, Pocket-lint, to name a few, helping us to spread the word even more.

The campaign got picked up by the likes of TechRadar, FoneArena, Stuff.tv, Pocket-lint, to name a few, helping us to spread the word even more.

Due to the overwhelming demand, the price of the Honor Holly went from its stated RRP of €139 (£109) to a bargain €94 (£74) – enabling registrants to land theirs on a first come, first served basis.

Just goes to show you don't always need a big budget for an effective campaign, just the right big idea.

Due to the overwhelming demand, the price of the Honor Holly went from its stated RRP of €139 (£109) to a bargain €94 (£74) – enabling registrants to land theirs on a first come, first served basis.

Just goes to show you don't always need a big budget for an effective campaign, just the right big idea.

Due to the overwhelming demand, the price of the Honor Holly went from its stated RRP of €139 (£109) to a bargain €94 (£74) – enabling registrants to land theirs on a first come, first served basis.

Just goes to show you don't always need a big budget for an effective campaign, just the right big idea.

Due to the overwhelming demand, the price of the Honor Holly went from its stated RRP of €139 (£109) to a bargain €94 (£74) – enabling registrants to land theirs on a first come, first served basis.

Just goes to show you don't always need a big budget for an effective campaign, just the right big idea.

Due to the overwhelming demand, the price of the Honor Holly went from its stated RRP of €139 (£109) to a bargain €94 (£74) – enabling registrants to land theirs on a first come, first served basis.

Just goes to show you don't always need a big budget for an effective campaign, just the right big idea.