#ChocolateWillNeverBeSafeAgain

Turning a brand character
into a cultural phenomenon.

ROLE: CREATIVE TEAM/COPYWRITER    AGENCY: ISOBAR UK

ROLE: CREATIVE TEAM/COPYWRITER    AGENCY: ISOBAR UK

ROLE: CREATIVE TEAM/COPYWRITER    AGENCY: ISOBAR UK

ROLE: CREATIVE TEAM/COPYWRITER    AGENCY: ISOBAR UK

Kellogg's Krave (or Trésor in France and Germany ) is an extremely popular chocolate cereal with teens in Europe. To appeal to these chocolate-loving, content-consuming teenagers online, we turned Krave's 'Chocolate will never be safe again' positioning into a series of social films referencing the films, TV series, games, and humour that our teen audience are into.

The films have been extremely popular, garnering over 2 million+ views on Kellogg's Belgian and French Facebook pages alone.