ROLE: CREATIVE LEAD/COPYWRITER AGENCY: AMVBBDO
ROLE: CREATIVE LEAD/COPYWRITER AGENCY: AMVBBDO
ROLE: CREATIVE LEAD/COPYWRITER AGENCY: AMVBBDO
ROLE: CREATIVE LEAD/COPYWRITER AGENCY: AMVBBDO
ExxonMobil wanted to show how Mobil 1 engine oil is tested to the extremes in Formula 1.
But watching clips of engine oil being tested is
To connect with petrolheads and racing fans on social, we needed to set their pulses, well, racing.
So, we engineered some crazy (and non-scientific) experiments to show how Mobil 1 handles
pressure, temperature, and friction like a champ on the track.
Cue explosions.
Beautiful slow-motion cut-scenes.
And quality reactions from Max.
ExxonMobil wanted to show how Mobil 1 engine oil is tested to the extremes in Formula 1.
But watching clips of engine oil being tested is
To connect with petrolheads and racing fans on social, we needed to set their pulses, well, racing.
So, we engineered some crazy (and non-scientific) experiments to show how Mobil 1 handles
pressure, temperature, and friction like a champ on the track.
Cue explosions.
Beautiful slow-motion cut-scenes.
And quality reactions from Max.
ExxonMobil wanted to show how Mobil 1 engine oil is tested to the extremes in Formula 1.
But watching clips of engine oil being tested is
To connect with petrolheads and racing fans on social, we needed to set their pulses, well, racing.
So, we engineered some crazy (and non-scientific) experiments to show how Mobil 1 handles
pressure, temperature, and friction like a champ on the track.
Cue explosions.
Beautiful slow-motion cut-scenes.
And quality reactions from Max.
ExxonMobil wanted to show how Mobil 1 engine oil is tested to the extremes in Formula 1.
But watching clips of engine oil being tested is
To connect with petrolheads and racing fans on social,
we needed to set their pulses, well, racing.
So, we engineered some crazy (and non-scientific) experiments to show how Mobil 1 handles
pressure, temperature, and friction like a champ on the track.
Cue explosions.
Beautiful slow-motion cut-scenes.
And quality reactions from Max.
ExxonMobil wanted to show how Mobil 1 engine oil is tested to the extremes in Formula 1.
But watching clips of engine oil being tested is
To connect with petrolheads and racing fans on social, we needed to set their pulses, well, racing. So, we engineered some crazy (and non-scientific) experiments to show how Mobil 1 handles pressure, temperature, and friction like a champ on the track.
Cue explosions.
Beautiful slow-motion cut-scenes.
And quality reactions from Max.
The 3 'experiments' we filmed went out on Mobil 1's and AMRB's global social channels, over the course of 3 race days during the 2019 F1 season.