ROLE: CREATIVE LEAD/COPYWRITER AGENCY: AMVBBDO
ROLE: CREATIVE LEAD/COPYWRITER AGENCY: AMVBBDO
ROLE: CREATIVE LEAD/COPYWRITER AGENCY: AMVBBDO
ROLE: CREATIVE LEAD/COPYWRITER AGENCY: AMVBBDO
ExxonMobil wanted to show how Mobil 1 engine oil is tested to the extremes in Formula 1.
But watching clips of engine oil being tested is .
To connect with petrolheads and racing fans on social, we needed to set their pulses, well, racing.
So, we engineered some crazy (and non-scientific) experiments to show how Mobil 1 handles
pressure, temperature, and friction like a champ on the track.
Cue explosions.
Beautiful slow-motion cut-scenes.
And quality reactions from Max.
ExxonMobil wanted to show how Mobil 1 engine oil is tested to the extremes in Formula 1.
But watching clips of engine oil being tested is
.
To connect with petrolheads and racing fans on social, we needed to set their pulses, well, racing.
So, we engineered some crazy (and non-scientific) experiments to show how Mobil 1 handles
pressure, temperature, and friction like a champ on the track.
Cue explosions.
Beautiful slow-motion cut-scenes.
And quality reactions from Max.
ExxonMobil wanted to show how Mobil 1 engine oil is tested to the extremes in Formula 1.
But watching clips of engine oil being tested is .
To connect with petrolheads and racing fans on social, we needed to set their pulses, well, racing.
So, we engineered some crazy (and non-scientific) experiments to show how Mobil 1 handles
pressure, temperature, and friction like a champ on the track.
Cue explosions.
Beautiful slow-motion cut-scenes.
And quality reactions from Max.
ExxonMobil wanted to show how Mobil 1 engine oil is tested to the extremes in Formula 1.
But watching clips of engine oil being tested is
.
To connect with petrolheads and racing fans on social,
we needed to set their pulses, well, racing.
So, we engineered some crazy (and non-scientific) experiments to show how Mobil 1 handles
pressure, temperature, and friction like a champ on the track.
Cue explosions.
Beautiful slow-motion cut-scenes.
And quality reactions from Max.
ExxonMobil wanted to show how Mobil 1 engine oil is tested to the extremes in Formula 1.
But watching clips of engine oil being tested is .
To connect with petrolheads and racing fans on social, we needed to set their pulses, well, racing. So, we engineered some crazy (and non-scientific) experiments to show how Mobil 1 handles pressure, temperature, and friction like a champ on the track.
Cue explosions.
Beautiful slow-motion cut-scenes.
And quality reactions from Max.
The 3 'experiments' we filmed went out on Mobil 1's and AMRB's global social channels, over the course of 3 race days during the 2019 F1 season.