#TestedToTheMax

Showing car enthusiasts how
Mobil 1 engine oil is tested in F1. 
Kind of.

ROLE: CREATIVE LEAD/COPYWRITER    AGENCY: AMVBBDO

ROLE: CREATIVE LEAD/COPYWRITER    AGENCY: AMVBBDO

ROLE: CREATIVE LEAD/COPYWRITER    AGENCY: AMVBBDO

ROLE: CREATIVE LEAD/COPYWRITER    AGENCY: AMVBBDO

ExxonMobil wanted to show how Mobil 1 engine oil is tested to the extremes in Formula 1.
But watching clips of engine oil being tested is 🥱💤.
To connect with petrolheads and racing fans on social, we needed to set their pulses, well, racing.
So, we engineered some crazy (and non-scientific) experiments to show how Mobil 1 handles
pressure, temperature, and friction like a champ on the track.

Cue explosions.
Beautiful slow-motion cut-scenes.
And quality reactions from Max.
👇👇👇

ExxonMobil wanted to show how Mobil 1 engine oil is tested to the extremes in Formula 1.
But watching clips of engine oil being tested is ðŸ¥± 💤.
To connect with petrolheads and racing fans on social, we needed to set their pulses, well, racing.
So, we engineered some crazy (and non-scientific) experiments to show how Mobil 1 handles
pressure, temperature, and friction like a champ on the track.

Cue explosions.
Beautiful slow-motion cut-scenes.
And quality reactions from Max.👇👇👇

ExxonMobil wanted to show how Mobil 1 engine oil is tested to the extremes in Formula 1.
But watching clips of engine oil being tested is ðŸ¥±ðŸ’¤ .
To connect with petrolheads and racing fans on social, we needed to set their pulses, well, racing.
So, we engineered some crazy (and non-scientific) experiments to show how Mobil 1 handles
pressure, temperature, and friction like a champ on the track.

Cue explosions.
Beautiful slow-motion cut-scenes.
And quality reactions from Max.

ExxonMobil wanted to show how Mobil 1 engine oil is tested to the extremes in Formula 1.
But watching clips of engine oil being tested is ðŸ¥± 💤 .
To connect with petrolheads and racing fans on social,
we needed to set their pulses, well, racing.

So, we engineered some crazy (and non-scientific) experiments to show how Mobil 1 handles
pressure, temperature, and friction like a champ on the track.

Cue explosions.
Beautiful slow-motion cut-scenes.
And quality reactions from Max.

ExxonMobil wanted to show how Mobil 1 engine oil is tested to the extremes in Formula 1.
But watching clips of engine oil being tested is ðŸ’¤.
To connect with petrolheads and racing fans on social, we needed to set their pulses, well, racing. So, we engineered some crazy (and non-scientific) experiments to show how Mobil 1 handles pressure, temperature, and friction like a champ on the track.

Cue explosions.
Beautiful slow-motion cut-scenes.
And quality reactions from Max.

The 3 'experiments' we filmed went out on Mobil 1's and AMRB's global social channels,  over the course of 3 race days during the 2019 F1 season.