ROLE: CREATIVE TEAM/COPYWRITER AGENCY: GOOD AGENCY
ROLE: CREATIVE TEAM/COPYWRITER AGENCY: GOOD AGENCY
ROLE: CREATIVE TEAM/COPYWRITER AGENCY: GOOD AGENCY
ROLE: CREATIVE TEAM/COPYWRITER AGENCY: GOOD AGENCY
To mark Valentine’s Day 2013 – and raise awareness for National Heart month – we created a massive steel installation of the word 'Love', and placed it in Covent Garden and Camden Lock. For a small donation, shoppers, tourists, and passers-by could purchase a heart-shaped fob, which they could personalise and lock on to our structure.
To mark Valentine’s Day 2013 – and raise awareness for National Heart month – we created a massive steel installation of the word 'Love', and placed it in Covent Garden and Camden Lock. For a small donation, shoppers, tourists, and passers-by could purchase a heart-shaped fob, which they could personalise and lock on to our structure.
To mark Valentine’s Day 2013 – and raise awareness for National Heart month – we created a massive steel installation of the word 'Love', and placed it in Covent Garden and Camden Lock. For a small donation, shoppers, tourists, and passers-by could purchase a heart-shaped fob, which they could personalise and lock on to our structure.
To mark Valentine’s Day 2013 – and raise awareness for National Heart month – we created a massive steel installation of the word 'Love', and placed it in Covent Garden and Camden Lock. For a small donation, shoppers, tourists, and passers-by could purchase a heart-shaped fob, which they could personalise and lock on to our structure.
Over 10,000 locks were sold generating more than £31,000 for the BHF. The overwhelming success of the installation in 2013, saw it turn up at locations across the UK, and again in 2014 and 2015. (Now, it's on tour in Australia and raising funds for charities there!)
Over 10,000 locks were sold generating more than £31,000 for the BHF. The overwhelming success of the installation in 2013, saw it turn up at locations across the UK, and again in 2014 and 2015. (Now, it's on tour in Australia and raising funds for charities there!)
Over 10,000 locks were sold generating more than £31,000 for the BHF. The overwhelming success of the installation in 2013, saw it turn up at locations across the UK, and again in 2014 and 2015. (Now, it's on tour in Australia and raising funds for charities there!)
Over 10,000 locks were sold generating more than £31,000 for the BHF. The overwhelming success of the installation in 2013, saw it turn up at locations across the UK, and again in 2014 and 2015. (Now, it's on tour in Australia and raising funds for charities there!)
Over 10,000 locks were sold generating more than £31,000 for the BHF. The overwhelming success of the installation in 2013, saw it turn up at locations across the UK, and again in 2014 and 2015. (Now, it's on tour in Australia and raising funds for charities there!)
The installation garnered considerable press/media attention, and was featured on Heart London radio, Time Out London, The Evening Standard, Design Week, and Campaign, to name a few.
The campaign was also honoured as the 'Most Innovative Fundraising Campaign' at the annual Institute of Fundraising National Awards 2013.
The installation garnered considerable press/media attention, and was featured on Heart London radio, Time Out London, The Evening Standard, Design Week, and Campaign, to name a few.
The campaign was also honoured as the 'Most Innovative Fundraising Campaign' at the annual Institute of Fundraising National Awards 2013.
The installation garnered considerable press/media attention, and was featured on Heart London radio, Time Out London, The Evening Standard, Design Week, and Campaign, to name a few.
The campaign was also honoured as the 'Most Innovative Fundraising Campaign' at the annual Institute of Fundraising National Awards 2013.
The installation garnered considerable press/media attention, and was featured on Heart London radio, Time Out London, The Evening Standard, Design Week, and Campaign, to name a few.
The campaign was also honoured as the 'Most Innovative Fundraising Campaign' at the annual Institute of Fundraising National Awards 2013.
