ROLE: CREATIVE TEAM/COPYWRITER AGENCY: ISOBAR UK
ROLE: CREATIVE TEAM/COPYWRITER AGENCY: ISOBAR UK
ROLE: CREATIVE TEAM/COPYWRITER AGENCY: ISOBAR UK
ROLE: CREATIVE TEAM/COPYWRITER AGENCY: ISOBAR UK
Burger King wanted to get more people in-store buying their range of ice-cold drinks during summer. They had loads of cool prizes to give away, but very little budget to make this happen.
Our solution? A fun socially-driven competition that challenged people to see if they could drink a BK frozen bevvy...without getting a brain freeze!
We launched the competition on Facebook, Instagram and Twitter, with a short, quirky animation made in-house.
Burger King wanted to get more people in-store buying their range of ice-cold drinks during summer. They had loads of cool prizes to give away, but very little budget to make this happen.
Our solution? A fun socially-driven competition that challenged people to see if they could drink a BK frozen bevvy...without getting a brain freeze!
We launched the competition on Facebook, Instagram and Twitter, with a short, quirky animation made in-house.
Burger King wanted to get more people in-store buying their range of ice-cold drinks during summer. They had loads of cool prizes to give away, but very little budget to make this happen.
Our solution? A fun socially-driven competition that challenged people to see if they could drink a BK frozen bevvy...without getting a brain freeze!
We launched the competition on Facebook, Instagram and Twitter, with a short, quirky animation made in-house.
Burger King wanted to get more people in-store buying their range of ice-cold drinks during summer. They had loads of cool prizes to give away, but very little budget to make this happen.
Our solution? A fun socially-driven competition that challenged people to see if they could drink a BK frozen bevvy...without getting a brain freeze!
We launched the competition on Facebook, Instagram and Twitter, with a short, quirky animation made in-house.
Burger King wanted to get more people in-store buying their range of ice-cold drinks during summer. They had loads of cool prizes to give away, but very little budget to make this happen.
Our solution? A fun socially-driven competition that challenged people to see if they could drink a BK frozen bevvy...without getting a brain freeze!
We launched the competition on Facebook, Instagram and Twitter, with a short, quirky animation made in-house.
Thousands of brave fans posted and shared their vids attempting the challenge with the #BKBrainFreeze.
We broadcast and celebrated the best fan-generated vids on DOOH sites (that were near participating BK stores) across London, Birmingham and Manchester, to draw more punters in-store and involved in the campaign.
