ROLE: CREATIVE TEAM/COPYWRITER    AGENCY: AMVBBDO

ROLE: CREATIVE TEAM/COPYWRITER    AGENCY: AMVBBDO

ROLE: CREATIVE TEAM/COPYWRITER    AGENCY: AMVBBDO

ROLE: CREATIVE TEAM/COPYWRITER    AGENCY: AMVBBDO

ROLE: CREATIVE TEAM/COPYWRITER    AGENCY: AMVBBDO

Research shows that making time for pleasure can help women achieve more fulfilling lives.
But all too often, pleasure gets overlooked because women have more ‘important’ things to worry about.
As a brand that champions pleasure, Mars wanted to change this perception and encourage more women
to take time to uplift themselves.

So we created a social campaign that repositioned pleasure — making it feel less guilty indulgence and
more of an everyday necessity. We launched the campaign on instagram...

Research shows that making time for pleasure can help women achieve more fulfilling lives.
But all too often, pleasure gets overlooked because women have more ‘important’ things to worry about.
As a brand that champions pleasure, Mars wanted to change this perception and encourage more women to take time to uplift themselves.

So we created a social campaign that repositioned pleasure — making it feel less guilty indulgence and more of an everyday necessity. We launched the campaign on instagram...

Research shows that making time for pleasure can help women achieve more fulfilling lives.
But all too often, pleasure gets overlooked because women have more ‘important’ things to worry about.
As a brand that champions pleasure, Mars wanted to change this perception and encourage more women to take time to uplift themselves.

So we created a social campaign that repositioned pleasure — making it feel less guilty indulgence and more of an everyday necessity.
We launched the campaign on instagram...

Research shows that making time for pleasure can help women achieve more fulfilling lives.
But all too often, pleasure gets overlooked because women have more ‘important’ things to worry about.
As a brand that champions pleasure, Mars wanted to change this perception and encourage more women to take time to uplift themselves.

So we created a social campaign that repositioned pleasure — making it feel less guilty indulgence and more of an everyday necessity.
We launched the campaign on instagram...

Research shows that making time for pleasure can help women achieve more fulfilling lives.
But all too often, pleasure gets overlooked because women have more ‘important’ things to worry about.
As a brand that champions pleasure, Mars wanted to change this perception and encourage more women to take time to uplift themselves.

So we created a social campaign that repositioned pleasure — making it feel less guilty indulgence and more of an everyday necessity.
We launched the campaign on instagram...

We complemented our launch vid with bumpers that shined a spotlight on a few of the seemingly unremarkable yet rewarding everyday moments that anyone can partake in to show just how easy and effortless 'choosing pleasure' can be.

We complemented our launch vid with bumpers that shined a spotlight on a few of the seemingly unremarkable yet rewarding everyday moments that anyone can partake in to show just how easy and effortless 'choosing pleasure' can be.

We complemented our launch vid with bumpers that shined a spotlight on a few of the seemingly unremarkable yet rewarding everyday moments that anyone can partake in to show just how easy and effortless 'choosing pleasure' can be.

We complemented our launch vid with bumpers that shined a spotlight on a few of the seemingly unremarkable yet rewarding everyday moments that anyone can partake in to show just how easy and effortless 'choosing pleasure' can be.

We complemented our launch vid with bumpers that shined a spotlight on a few of the seemingly unremarkable yet rewarding everyday moments that anyone can partake in to show just how easy and effortless 'choosing pleasure' can be.

On social, an agile content calendar of timely reminders served to inspire and encourage our audience to do stuff that just makes them feel good — be it enjoying a little self-care, or reaching out to that friend you haven't seen in a while, or yes, having a chocolate bar.

On social, an agile content calendar of timely reminders served to inspire and encourage our audience to do stuff that just makes them feel good — be it enjoying a little self-care, or reaching out to that friend you haven't seen in a while, or yes, having a chocolate bar.

On social, an agile content calendar of timely reminders served to inspire and encourage our audience to do stuff that just makes them feel good — be it enjoying a little self-care, or reaching out to that friend you haven't seen in a while, or yes, having a chocolate bar.

On social, an agile content calendar of timely reminders served to inspire and encourage our audience to do stuff that just makes them feel good — be it enjoying a little self-care, or reaching out to that friend you haven't seen in a while, or yes, having a chocolate bar.

On social, an agile content calendar of timely reminders served to inspire and encourage our audience to do stuff that just makes them feel good — be it enjoying a little self-care, or reaching out to that friend you haven't seen in a while, or yes, having a chocolate bar.

We also created a sampling event focussed around an edible billboard, a first for the brand.👇👇

We also created a sampling event focussed around an edible billboard, a first for the brand.👇👇

We also created a sampling event focussed around an edible billboard, a first for the brand.👇👇

We also created a sampling event focussed around an edible billboard, a first for the brand.👇👇

We also created a sampling event focussed around an edible billboard, a first for the brand.👇👇