#PringlesSuperFans

Rewarding footie fans for having fun
while supporting their team during the Euros. 

ROLE: CREATIVE TEAM/COPYWRITER    AGENCY: ISOBAR UK

ROLE: CREATIVE TEAM/COPYWRITER    AGENCY: ISOBAR UK

ROLE: CREATIVE TEAM/COPYWRITER    AGENCY: ISOBAR UK

ROLE: CREATIVE TEAM/COPYWRITER    AGENCY: ISOBAR UK

ROLE: CREATIVE TEAM/COPYWRITER    AGENCY: ISOBAR UK

To help Pringles tap into the passion and national rivalry of football fans during Euro 2016, we created a pan-European social competition that rewarded fans for getting together with their friends and showing their support for their team online.
We teased the campaign prior to the tournament with an emotional roller coaster of an online film that got fans excited and ready for the big kick off.

To help Pringles tap into the passion and national rivalry of football fans during Euro 2016, we created a pan-European social competition that rewarded fans for getting together with their friends and showing their support for their team online.
We teased the campaign prior to the tournament with an emotional roller coaster of an online film that got fans excited and ready for the big kick off.

To help Pringles tap into the passion and national rivalry of football fans during Euro 2016, we created a pan-European social competition that rewarded fans for getting together with their friends and showing their support for their team online.
We teased the campaign prior to the tournament with an emotional roller coaster of an online film that got fans excited and ready for the big kick off.

To help Pringles tap into the passion and national rivalry of football fans during Euro 2016, we created a pan-European social competition that rewarded fans for getting together with their friends and showing their support for their team online.
We teased the campaign prior to the tournament with an emotional roller coaster of an online film that got fans excited and ready for the big kick off.

To help Pringles tap into the passion and national rivalry of football fans during Euro 2016, we created a pan-European social competition that rewarded fans for getting together with their friends and showing their support for their team online.
We teased the campaign prior to the tournament with an emotional roller coaster of an online film that got fans excited and ready for the big kick off.

We then created some fun challenges to get fans – watching the match with their friends – to get involved to win
some epic prizes.
We promoted each challenge on social at various points during the tournament to get fans recording their efforts and sharing their vids with us via the #PringlesSuperFans

We then created some fun challenges to get fans – watching the match with their friends – to get involved to win some epic prizes.
We promoted each challenge on social at various points during the tournament to get fans recording their efforts and sharing their vids with us via the #PringlesSuperFans

We then created some fun challenges to get fans – watching the match with their friends – to get involved to win some epic prizes.
We promoted each challenge on social at various points during the tournament to get fans recording their efforts and sharing their vids with us via the #PringlesSuperFans

We then created some fun challenges to get fans – watching the match with their friends – to get involved to win some epic prizes.
We promoted each challenge on social at various points during the tournament to get fans recording their efforts and sharing their vids with us via the #PringlesSuperFans

We then created some fun challenges to get fans – watching the match with their friends – to get involved to win some epic prizes.
We promoted each challenge on social at various points during the tournament to get fans recording their efforts and sharing their vids with us via the #PringlesSuperFans .

Loads of videos were submitted, and these were then aggregated to our online hub. Here, visitors could browse and view the best entries from the 6 participating countries.

Loads of videos were submitted, and these were then aggregated to our online hub.
Here, visitors could browse and view the best entries from the 6 participating countries.

Loads of videos were submitted, and these were then aggregated to our online hub.
Here, visitors could browse and view the best entries from the 6 participating countries.

Loads of videos were submitted, and these were then aggregated to our online hub.
Here, visitors could browse and view the best entries from the 6 participating countries.

Loads of videos were submitted, and these were then aggregated to our online hub.
Here, visitors could browse and view the best entries from the 6 participating countries.